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We understand that privacy and the security of your personal information is extremely important. Because of that, this policy sets out what we do with your information and what we do to keep it secure. It also explains where and how we collect your personal information, as well as your rights over any personal information we hold about you.
This policy applies to you if you use our products or services in store, over the phone, online, or interacting with us on social media. This policy gives effect to our commitment to protect your personal information.
Your contact details and details of the emails and other electronic communications you receive from us, including whether that communication has been opened and if you have clicked on any links within that communication. We want to make sure that our communications are useful for you, so if you don't open them or don't click on any links in them, we know we need to improve our Services.
For statistical analysis to understand our customer behaviour and to provide our customers with a better, more personalised service. The processes undertaken will never negatively impact a Customer. This may include sharing information about you, collected as part of a purchase, with any of our Group Companies including Sofology, DFS and Dwell. The Sofa Delivery Company use selected third parties to do this. Where your personal information is disclosed to any of our service providers for these purposes, they will only have access to the information needed to perform the functions, and our contractual agreements with them do not permit them to use your personal information for their own purposes.
Google provides The Sofa Delivery Company with the ability to track customer behaviour on the website This monitoring allows The Sofa Delivery Company to understand key business processes and metrics e.g. how many people have visited the website. This information is analysed to allow The Sofa Delivery Company to further understand how the business operates. If a customer has provided appropriate consent, they will also receive marketing communications by Google e.g. targeted advertising. Preferences can be updated at any time in their Google settings. Customers can also opt-out of Google Analytics by using this Google tool.
We will retain a record of your personal information. This is done in order to provide you with a high quality and consistent service across our group. We will always retain your personal information in accordance with law and regulation and never retain your information for longer than is necessary.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
As part of GDPR, each customer now has the following rights:
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